Betting Sites UK: Best Online Sports Bookmakers in 2026

Explore the UK's best betting sites and compare our list of more than 60 online sports bookmakers.

All betting sites featured on our list are licensed by the UK Gambling Commission. Our team of betting experts review every brand meticulously and consistently to ensure we bring you the very latest exclusive betting offers and insights.

Best Betting Sites in UK - January

✅ UK Licensed · 🔒 Secure & Trusted · ⚡ Fast Withdrawals ·

---

Our Top 10 Betting Sites Reviewed

1. Tote

Tote is our number one betting site for this month. A traditional horse racing brand, combining pool betting with fixed odds options, and it's not just horse racing anymore with Tote, they've got a full sportsbook on offer, covering the key sporting events.

Of course, horse racing is front and centre of everything they do, and this includes with regular offers, there's plenty of horse racing offers and promotions available to take advantage of, if you're with them.

Informational content is excellent here, with betting updates, latest pool totals and plenty of insight from their brand ambassadors, it's a good site to read, as well as bet on.

Horse racing at it's best, plus plenty more elsewhere, the Tote betting site offers a wealth of betting options and useful content.

2. Lottoland Sports

The sportsbook at Lottoland is a high quality platform and while they cater for a large number of sports, they certainly excel when it comes to football. With great coverage of the big leagues, plus many smaller ones, if you want to bet on football, they'll offer you plenty of opportunities.

For those who enjoy betting while the game is taking place, live betting is really strong here, with a variety of different sports, games and competitions on offer for those who want to bet after things have started. Again, this is probably at its best with football, where the coverage is particularly strong.

Moving away from that sport, and onto others, and while the market choice may not be huge for niche sports, what this site does offer is great value. Particularly on American sports and eSports we found this to be the case, the value was very strong and prices from Lottoland stood up against even the biggest names in the industry.

A really strong platform, offering good odds across many sports, while having a particularly strong service when it comes to football, something that's sure to please many punters.

3. Bet442 Sport

As the name Bet442 suggests, this is a brand that has a high amount of focus on football betting. You will see this right from the start, your free bet offer includes free bet builder bets, there's regular promotions centred around football, and plenty of football references on logos and images.

But there's a lot more to the site than just that. Excellent offers for existing customers, such as bonuses and boosts, plus a great in play betting section for those who want to wager while sports are taking place.

As for sports on offer, this isn't a hugely diverse sportsbook, but has all angles covered, from the big ones down to smaller, more niche sports. It's likely you'll find whatever you need here, whether that's football or something else.

A great site for value, strong in play betting, and ideal if football is your number one sport.

4. BoyleSports

If you're looking for the best value, then a site like BoyleSports is a great place to start. Known for offering daily price boosts and percentage increases on winnings, when you win here, there's every chance it's going to have a boost attached.

Daily price boosts cover the big events across many sports, while regular offers such as a percentage bonus on winnings for bet builders and accas keep ensuring you are getting a great deal as a customer.

This is a very deep sportsbook, with excellent coverage across events big and small, if you want choice, then BoyleSports have it.

This is a great betting site for value, with daily ways to increase prices and boost your winnings all across the site.

5. bet365

A market leading betting site when it comes to sports coverage and ways to bet, if you want choice with your betting, bet365 have the ultimate choice on offer.

This makes the site great for niche sports, so if you're looking for something specific, you may find it here, but not with many other bookmakers.

But this is also backed up by offering excellent markets within each sport, so no matter how adventurous you want to be with your wagers, bet365 will offer a market to suit you.

The number of sports to bet on, and the number of ways to bet, are as good as any betting site on the market, if not better, with bet365.

6. 247 Bet

The 247 Bet service is headlined by their commitment to value for players, and the first you'll see of this is with their odds boost offers. These come on a daily basis, and not only that, but they always cover the biggest games and events of the day, the ones people are most likely to be betting on.

These odds boosts come alongside suggested wagers like accas, which are also subject to value added to them, thanks to acca boosts, where you're given a percentage boost to winnings if you qualify.

Alongside the excellent value on offer here, the number of sports covered on site is also a big positive, covering many smaller sports and events that some other sites leave out.

Finally, all of this is brought to life in play too, with a great range of betting options on selected games after the whistle goes for kick off.

7. Dream Vegas

With some nicely placed banners that detail their offers and upcoming big events, the first thing that hits you when you land on Dream Vegas is their excellent football offers, which can be claimed by existing customers.

Boosts, money back deals and more, if you're looking for ways to enhanced your football betting, you'll find them here.

For those looking to bet on the biggest leagues and competitions, look out for the 'top leagues' menu, which makes navigating the site a breeze, and will really help you get where you need to be.

Finally, their in play section is another area deserving praise, with some excellent betting opportunities in there.

8. Pub Sports

Pub Sports offers a jam packed selection of sports to bet on, and the biggest events will always be found on the home page, which will certainly make things quicker for some players.

What's great here is the number of sports they offer, even down to niche sports like Water Polo, Kabbadi and Gaelic Hurling, which you won't find on some other platforms.

Of course, these run alongside all the bigger sports you can think of, and it's the most popular which are listed first in menus, appealing to those who like to bet on the biggest events.

This good layout, plus the fact you can bet on really niche sports here, will make this a popular choice for many.

9. Quick Bet

Users are at the top of the priority list at Quick Bet, with a menu designed to showcase everything they have, but with the largest upcoming events right at the top as quick links.

For example, European football, an upcoming darts event and tennis matches were all there on the day I checked, saving you the time of going into these sports to find the big events, you can get there with one click.

Inside these big events, the ways in which you can bet is excellent, with plenty more coverage than some of the more standard events they offer.

Great for finding the key events that many people want, and excellent market choice inside of them, making Quick Bet ideal for those who bet on the biggest sporting events in the calendar.

10. Spreadex

Originally a spread betting platform, Spreadex have now added fixed odds betting. Want both? You've got it all under one roof here. Want just one? The site will put you in the right section after you sign in, as they know what your preferences are.

Onto what they offer, the welcome bonus here is excellent, with £60 in free bets given to new players, that's a huge amount and bigger than many others on the market.

Another real positive I like here is the value when it comes to the odds on offer. These are often strong, sometimes the very best on the market, the odds compilers at Spreadex keep things very fair for players, and it's great to see.

Offering both fixed odds and spread betting means this is a big site, but I never found any delays when navigating into the different markets and sports on offer.

Good enough as a stand alone fixed odds platform, but with the bonus of spread betting if you want it, Spreadex have done a great job with their overall service.

Betting Site of the Week - Editor's Pick (Craig)

Craig Jones
Senior Content Manager

Virgin Bet - Bet £10 Get £30 in Free Bets

A busy week of sport with plenty of good horse racing, the Champions League group phase coming to an end, plus there's golf, tennis and darts all across the week.

Virgin Bet are sponsoring the best of the UK racing this week, with the card at Sandown on Saturday fully sponsored by them. They offer a bet £10 get £30 in free bets deal for new customers who don't have an account.

A diverse sportsbook, this is great for the busy week ahead, while the free bet offer works across all sports, as £20 can be used on their sportsbook for anything, while £10 of the free bets, is reserved for bet builders.

• Get £30 in free bets as a new customer
• Free bets include £20 for the sportsbook and £10 for bet builders
• Easy to claim qualifying bet of £10+ on sports, at min odds of 1/2 (1.50)
• 2Up payouts, goalscorer payouts and free bet builders all available on site

Betting Site of the Week - Director's Pick (James)

James Clark
Director of Sports & Casino

Betfair - Bet £10 Get £50 Free Bet Builders

The footballing week is very strong, EFL on Tuesday, Champions League on Wednesday, Europa League on Thursday and then some big Premier League games over the weekend, so there's going to be plenty of betting interest.

One of the most popular ways to bet on football is with bet builders, and this offer from Betfair specifically gives bet builders in free bets to new players, with £50 worth available.

If you're getting involved in this week's football, new customers who bet £10 will get 5 x £10 free bet builder bets, perfect for a busy week.

• Get £50 in free bet builder bets from Betfair
• Given as 5 x £10 tokens, ideal for a busy week of football
• Deposit and bet £10 at min odds Evs (2.00) to claim the free bets
• Daily odds boosts to give further value to players

Find Your Favourite Betting Site

Best Betting Site For?	Why?
Free Bets: SpreadEX	Claim £60 in free bets as a new player
Betting Markets: Pub Sports	Outstanding range of sports & markets
Odds: Betfred	Constantly offering market leading odds
In Play: bet365	Huge range of options & excellent live streaming
App : BetMGM	State of the art, easy to use mobile betting app
Existing Customer Offers: Tote	Better value by utilising their existing customer offers
Each Way Betting: Paddy Power	Enhanced each way terms across many sports & markets
Odds Boosts: BoyleSports	Daily odds boosts & multiple boosts for the big games
Accas: Bet442	Acca boosts & game variety combine perfectly
Bet Builders: William Hill	Create your own or use #YourOdds for pre made bet builders

How we Review, Rank & Rate Betting Sites

The content on this page is a combination of our opinions and key information, along with expert advice to help you decide where to place your bets.

There's a long list of criteria we look at and our expert sports betting team gather all the data and information for all brands. This means looking at both the website and app for every betting site, as well as markets and odds, funding options, and a lot more.

It's not easy trying to work out which UK betting site to sign up with, many offer an excellent service, with minimal differences between them. But we try our best to highlight those, and it may sometimes seem like we go into huge detail, but that's simply because you have to, in order to see any differences.

If you want to use our data in order to make your own decisions, then across the top of our brand list, you'll see the ability to compare, sort and filter the current offers. This will allow you to block out what you don't want, and focus on what you do want.

To understand further how this process works, you can read our dedicated page on how we rate betting sites here.

How to Choose a Betting Site

There's plenty of betting sites out there, and choosing which one to sign up with is a very personal process. We can assist and bring our expertise to the table, in a bid to make it as easy as possible for you, but ultimately, the choice is yours.

Below you will find details explaining how you sign up to a betting site, and after that we'll look at our current top 10 betting sites, giving the positives about each service, and the type of people they would suit best.

After reading our thoughts, use them to build up what each site is about, and then think about what you want. Are you looking for a specific sport, is choice of betting markets most important for you, or are you someone that wants to get the very best odds, every time you bet?

When you know what you want, and you know our opinions, putting them together to choose the best betting site becomes a lot easier.

There's a lot to consider, but we're hopeful that our team of industry experts can point you in the right direction.

Finally, you will notice that we've got three tools on our list of brands at the top of the page, all designed to make it easier for you to pick who you want to sign up with.

Sort, filter and compare functions are available on the list, which can be used at any point.

With the sort filter, you are able to sort the list by a number of different ways, including the size of bonus, our rating or how based on how new betting sites are.

Filtering will allow you to choose options that you would like to filter by, such as payment methods, features, the size of bonus and minimum deposit needed. Here you can remove those you don't want to see, giving a smaller list that tick all the boxes you require.

Finally, if you're still not sure who to choose you can use the compare function. This allows you to compare brands side by side across a number of key areas, hopefully then giving you all you need to make your final decision.

We want to help players, but also want you to have power in your hands, and these features are designed to give exactly that.

How to Sign Up to a Betting Site

Whether you're a seasoned pro, new gambler, or signing up with a brand for the first time in many years, any help you need can be found below.

Our team of experts on site have completed this process many times themselves, and have created a simple step-by-step guide for you to follow.

Best Football Betting Site: bet365

bet365 is our choice for the best football betting site. Covering every major competition—from the Premier League and Champions League to La Liga, Serie A, and beyond - bet365 gives punters unrivalled access to global football markets. Whether you’re after match odds, player specials, or in-depth bet builders, everything you need is right there at your fingertips.

What really sets bet365 apart is the depth of their live betting experience. Their in-play platform is second to none, with constantly updated odds, detailed live stats, and fast bet placement that keeps you right in the action. The availability of cash out and partial cash out gives you complete flexibility, letting you lock in profits or cut losses as matches unfold.

Their football promotions are also a big draw. From early payout offers and acca bonuses to bet credits for new customers, bet365 consistently rewards regular and new players alike. These deals add real value to your betting, making every wager feel worth that bit more.

On top of that, the site and app are both slick, quick, and easy to use - built for football fans who want to get their bets on fast. You can stream thousands of live games each season directly through your account, making it easy to follow the action while betting in real time.

In short, bet365 is the complete football betting platform - huge markets, great odds, regular offers, and live streaming that brings every match to life. It’s everything a football punter could want, all in one place.

Best Horse Racing Betting Site: Tote

Tote is our pick for the best horse racing betting site. Built on a long-standing tradition of pool betting, the platform remains one of the most trusted and recognised names in the UK racing scene. But it’s not just history that makes Tote the go-to site for racing fans, it’s the way they've evolved while staying true to their core.

Tote’s racing product is one of the most comprehensive on the market, offering punters real depth and value. From extra place races, price boosts, and Tote Guarantee (which ensures you always get SP or better), to exotic pool bets like the Placepot and Trifecta, there are multiple ways to get involved beyond a standard win or each way bet.

Where Tote really pulls ahead is its international racing coverage. They go beyond UK and Irish meetings to include access to global racecards, including France, South Africa, and the US, giving you a chance to bet on racing action from around the world, often with pools shared across countries for even larger prizes.

And while many sportsbooks treat racing as just one of many sports on their site, Tote puts the sport front and centre.

Their site and app are clearly designed with racing punters in mind, offering smooth navigation, form guides, and bet types tailored to regular racing fans and newcomers alike.

What to Bet on with Your Betting Site?

After finding your new betting site, it's time to start thinking about what you are going to bet on.

For some people, you'll have plenty of your own knowledge and be able to make your own predictions.

However, if you need a little help with picks then the experts at Freebets can help guide you in the right direction. Our latest sports betting tips can be found in the feed below, taking a look at the big upcoming events, and giving you our predictions and best bets for those.

Established Betting Sites

Established betting sites have stood the test of time, earning their reputation through trust, reliability, and long-term player satisfaction. These are platforms that have built their brands over years, sometimes decades, and are often synonymous with the UK betting scene.

What makes these brands trustworthy is not just their longevity, but their commitment to providing consistent service, strong customer support, and a reliable product. Many have deep market coverage, proven payout processes, and extensive licensing with the UK Gambling Commission, offering peace of mind to both new and loyal players.

In terms of features, the top established sites continue to innovate while maintaining stability. You’ll find cutting edge apps, frequent price boosts, competitive odds, and generous loyalty programs, all backed by robust customer service teams that are available around the clock.

If consistency, trust, and a proven track record matter to you, these are the kinds of sites that continue to lead the way.

Our expert picks for top-tier established UK betting sites include:

New Betting Sites

New betting sites bring fresh energy, modern design, and player-focused innovation to the table. In a competitive market, these platforms aim to stand out with bolder promotions, unique features, and flexible interfaces that cater to the demands of today’s bettor.

What makes them especially attractive is their desire to make an immediate impression. This often means bigger welcome bonuses, low minimum deposits, and user-friendly mobile experiences with new betting sites. Many also experiment with new features, such as personalised bet builders, gamified loyalty programs, and even social elements like bet sharing or community picks.

A growing trend is casino-first brands expanding into sports betting, combining sleek interfaces with sportsbook functionality. These sites are often quicker to adopt modern tech, giving them a performance edge, especially on mobile.

While they may lack the name recognition of legacy sites, new betting sites are ideal for punters looking for something different, more generous, and tailored for today’s digital-first world.

Notable new online bookmakers that have impressed recently include:

Regulation: Security & Licensing

Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Gambling licences are in place to protect not only punters from unlicensed operators but also online bookmakers and sports betting operators.

The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety.

These organisations include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative, independent third-party with adjudication for customers who have an unresolved dispute with their UK bookmaker).

Fair & Safe Betting Sites on Freebets

As with any online transaction, finding a fair and secure website is paramount for sports betting.

The sites we recommend are fully licensed and regulated to operate in the UK, with all of them holding a UK Gambling Commission license and are part of GAMSTOP.

You can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal.

All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction.

Responsible Gambling

All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction.

Tools available with operators, and advice for players, can be found below.

---

FAQs

Craig Jones

Senior Content Manager on Freebets. Experienced punter, from back street, smoke filled betting shops in the 2000s, to state of the art, dedicated betting apps of the 2020s. Covering the gambling industry with expert opinion and looking at the latest innovations.

Send an email to the author Follow the author on X