Laura Kirk-Francis

Guest Author

Laura left the corporate world in 2025 to pursue sports journalism, becoming a BBC Fan Contributor for Arsenal and creator of the spoof Drive to Survive series, amassing 30k X followers.

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Professional Background

Decided in 2025 to retire from being a professional PowerPoint and excel corporate stooge to dive head first into sports journalism with no back-up plan. BBC Fan Contributor for Arsenal, featuring on BBC’s The Football Show and many other media outlets.

Expertise & Contributions

Professional meme curator and founder of spoof Drive to Survive series on Arsenal. 30k followers on X, plenty of whom are Arsenal fans and the rest saw a viral tweet and wanted to come onboard.

This is Laura’s first season covering the EPL for Freebets.

Personal Interests

Being extremely dedicated but totally average at a myriad of sports, most recently Crossfit and Padel. Fitness Instructor and football coach using football to promote the study of modern languages at school. Chronically online, but in this industry there’s no way around it.

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
3	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
3	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
4	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
3	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
4	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

Laura Kirk-Francis

Professional Background

Expertise & Contributions

Personal Interests

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