LeoVegas are the latest established online casino to add a sportsbook to their armoury with LeoVegas Sport launching in May 2016 to coincide with the betting bonanza which is the UEFA Euro 2016 Championship.

At the same time LeoVegas sportsbook also put forward a fantastic all-expenses paid trip to the Euros as part of a LeoVegas free promotion offer, one of many such promotions we hope.

A long-term feature, so we are told by the Swedish owners of the site, is the LeoVegas free bet offer.  It is extremely generous and, unlike other Scandinavian owned/run sites, it is not dependent on backing a loser in order to qualify for it.  Likewise, there are no outrageous turnover requirements before winnings can be withdrawn.

No, simply deposit and bet £10 on a selection priced even-money (2.00) or greater and, win or lose, within 24 hours of that qualifying bet being settled a £30 Leo Vegas mobile free bet will be credited to customer’s new accounts.

OK, the LeoVegas £30 free bet must be used on a single selection (so choose carefully) and it must be used within 7 days on a selection priced at 1/2 (1.50) or greater.  Not exactly restrictive T&C’s.  

*But, the one mandatory rule:  This offer is only available to people who log-in, deposit and play via a mobile device.  That’s because LeoVegas sports and casino, is predominantly aimed at ‘mobile first’ customers.

Once in the LeoVegas sportsbook the ‘big seven’ are clearly on display across a menu. In this day and age they are ‘Live Now’, ‘Starting Soon’, followed by the all-important sports:  Football, Horse Racing, Tennis, Golf and Rugby.

Several other sports are available though, namely:  American Football, Aussie Rules, Bandy, Basketball, Beach Volleyball, Boxing, Chess, Cricket, Cycling, Darts, eSports, Handball, Ice Hockey, Netball, Olympics, Pesapallo, Politics, Snooker, Surfing, Trotting, UFC, Winter Sports and Yachting.

And, vitally, every sport is ‘populated’ meaning those irksome “Sorry, no markets are currently available on this sport, please check back again soon” messages are not to be found.

But, being a horse racing man with a full understanding of that sport, I headed straight to the opening race (at Leicester as it happens) for the purposes of this review.

What I found was pleasing and disappointing.  The bad news:  Only win and forecast bet options greeted me.  The good stuff:  Early prices were on offer and, when comparing them to those on offer at the major UK betting sites such as Ladbrokes & William Hill, they were massively competitive.

That discovery set my pulse running and I was soon reaching for one of the payment options the LeoVegas Sports online website site accepts: Visa, MasterCard, Trustly, Skrill, NetTeller, UKash and ClickandBuy.

But, before I made the leap, I contacted the LeoVegas ‘live chat’ representative (who answered me immediately).  My questions were simple, as were the answers.  “No, we do not offer a ‘Best Odds Guaranteed’ concession on horseracing,” and after I explained what it is, I was also told “No, we do not have a ‘First Past the Post’ policy on horse racing either.”  Very disappointing stuff.

A further fish around the very simplistic site gave me a reminder of what online betting looked like 15 years ago. OK, there are certainly more markets then there was then, and there is also in-play betting which was not around at the turn of the century, but so many innovations such as ‘cash-out’, ‘live video’, ‘blogs’, ‘news’, ‘bet calculators’ etc are missing.

However, these features can best be described ‘bells and whistles’ and when not distracted by the availability – or non-availability’ – of these novelties, the vital betting ethos of ‘a fair bet at a fair price’ is actually alive and thriving at LeoVegas Sport.

So indeed I did take the leap and deposit my £10 at LeoVegas safe in the knowledge there are no charges for depositing onto, or withdrawing from, the site. In fact, LeoVegas are renowned within the industry for the speed of their withdrawals.

So I’ll get to enjoy my £30 LeoVegas sport free bet which is as close as ‘something for nothing’ as I’m ever going to get.

Furthermore I’ll be visiting regularly seeking the best industry prices about my selections while hoping to find new promotions which will give me just a little more bang for my buck.