Fruity King Sports Review, User Insights, Pros & Cons
Craig Jones 
Scott McGlynn
Fruity King Sports Review (Overview)
Cut from the same cloth as sister sites Monster Sports and JeffBet, Fruity King Sports falls under the remit of Progress Play who are committed to delivering meaningful betting experiences for its players.
A multi-faceted operator, Fruity King was initially founded in 2015 as a casino site, but it rolled out sports betting to its players in 2019. I found it slightly surprising it didn't receive much fanfare upon going 'live', but then again, it takes time for UK betting sites to foster trust with bettors.
Just ask talKSPORT, which first and foremost, is primarily known for being a brilliant broadcaster.
Fruity King is attempting to establish a name for itself in an increasingly crowded market. The strategic alliance formed with Mighty Tips earlier this year was significant, certainly in terms of giving the site greater visibility and access to a wider customer base.
By featuring on Mighty Tips, customers can tap into daily betting tips and previews, and odds. Unlike traditional powerhouses such as bet365 or BetVictor which does things more in-house, it's worth considering Fruity King as an odds aggregator.
Plenty is going on at the Fruity King site, and it has its fingers in many pies. This site is fully legit, boasting a Malta Gaming Authority (MGA) and a United Kingdom Gambling Commission (UKGC) license under account number 39335. The latest 128-bit Secure Socket Layer (SSL) encryption and firewall technologies are adopted to ensure deposits and withdrawal requests can be carried over the internet through its trusted software providers.
As of yet, Fruity King hasn't won any awards, but neither have other ProgressPlay sites, so they're in the same boat.
There is much to cover in this Fruity King bookmaker review. From user experience and betting markets to latest betting offers and responsible gambling features, this guide will put you firmly in the picture as to what to expect.
User Experience - My Personal View
My first impression of the Fruity King was positive. Despite its dark and salubrious appearance which bears a resemblance to Monster Sports, navigation was rather seamless, and I could locate all the pre-match markets with ease. I didn't experience any technical glitches, and so on that front, Fruity King fares well against fellow new sites such as BetGoodwin and Parimatch which are equally sleek on the UX front.
Perhaps one thing that did catch my attention was that the presentation of the sports markets could have been a bit neater. However, as you will see later, with over 200 football betting lines generally offered per match, you can't have too many qualms.
Another thing that struck me was how swift the sign-up process was. I just had to provide a few details, including name and address, and I was up and running in a matter of moments. This ranks well compared to traditional powerhouses, such as William Hill where you can set up deposit limits, and they promise it doesn't take more than three minutes to create an account.
Performance-wise, Fruity King is compatible across desktop and mobile. Disappointingly, with the latter as you will discover, there is no native betting app to speak of.
While it was easy to sift through popular leagues, such as the English Premier League betting markets, there wasn't readily available an A-Z menu of sports to wager on which differs from the desktop version.
Fruity King isn't laden with customised options. However, there are a few I wish to draw your attention to. Quick Bets, for example, can be toggled, so you can insert a price and click on any set of odds to place a bet. Moreover, you can accept higher or lower odds, which is largely similar to Monster Sports. Don't pass up on the Favourites section either as it gives you freedom to bookmark and revisit lines if they provoke interest.
Other original features, include My Teams so you can highlight your preferred sides and use the handy search tool facility to locate upcoming matches they are involved in. Interestingly, Fruity King has deviated from the norm and taken a different approach to bet builders for football and basketball, but more to follow later.
User reviews for Fruity King don't make for good reading, although sites such as Trust Pilot focussed largely on the casino component of the site, whereas we care more about the betting arm.
Mobile Betting Experience
For this part of the Fruity King review, I can only really comment on the mobile site as there is no dedicated app. The mobile site probably ought to be scaled better to better view sports markets as I had to jump back and forth between leagues.
This wasn't restricted to Fruity King as I found the same nagging issue at other ProgressPlay betting brands, such as Monster Sports, which sometimes isn't always the most conducive.
Live betting, however, comes to the fore at Fruity King. The mobile version is stacked with markets covering props and team specials for cricket, and there are computerised-style graphics to cover key flashpoints. That said, I would like to have seen more stats posted like you might find at LiveScore Bet to keep bettors in the loop as and when the action unfolds.
Live streaming, however, is unavailable at Fruity King which was also a bit frustrating. More bookmakers have cottoned onto the impact of live streaming, given that bettors want to follow the action on the move, so they can track their bets, and Fruity King has dropped the ball here.
Also, I would liked to have seen more flash markets available at Fruity King. I noticed that the likes of bet365 and Betfred have become well versed in this area, allowing bettors to stake on micro lines, such as what will happen in the next couple of minutes of any given English Premier League game.
Fruity King Sports Betting Markets & Odds
A critical part of the Fruity King review, this site delivers in its coverage of niche and mainstream sports.
Over 40 sports are available to wager on, including less familiar ones, such as Pesapello which draws comparisons with rounders and baseball.
In terms of the odds available, Fruity King is quite competitive. That said, it falls short by not facilitating Price Boosts. As a crowd-favourite, odds boosts give punters to extract bigger winnings from longer odds.
Kwiff and Paddy Power have become renowned for turbo-charged odds, and Paddy Power, for example, raises prices for some events from 6/4 to 3/1. In my mind, Fruity King missed a trick here.
Let's not forget, however, that Fruity King does have Cash Out available and bets can be resolved in their entirety. This is a tick in our box.
Not having live streaming seems a little strange when there appears to be a little 'TV icon' next to the in-play area, especially when it is available at most other sites. At sites, such as bet365 or Betfred, having a robust live stream is part and parcel of the package and with horse racing betting sites, being able to watch live races and instant full race replays sets itself apart from its rivals.
Fruity King Sports Betting Bonuses and Promotions
Fruity King has a measured approach to betting bonuses, many of which aren't time-specific, such as money back betting offers.
This sits well alongside the likes of BetGoodwin who are well attuned to this, and these cashback deals cover a myriad of sports, including tennis and F1.
The flagship welcome offer of Fruity King isn't the strongest, but it does consist of a free bet, and it is a common deal available at the likes of bet365 and BoyleSports.
Fruity King Sports Welcome Bonus Review – Bet £10 Get £30 in Free Bets
The Fruity King welcome offer sees new players receive a £30 free bet when they make a minimum deposit of £10. Minimum odds of 1.5 are imposed, and while there are 1x wagering requirements to be fulfilled, players can receive up to five free bet bonuses per month which will be well received.
Remember, you can collect the welcome offer using debit cards, but leading e-wallets such as Neteller and Skrill are excluded from this deal, so you've been warned.
What is the Fruity King Sports Betting Promo Code?
Fruity King doesn't have a promo code for the welcome offer, so once you register, the deal will be credited to your account instantly.
Fruity King Sports payment Details
Fruity King is replete with plenty of betting payment methods for making deposits and withdrawals as highlighted below.
Deposit Methods
| Payment Method | Minimum Amount | Maximum Amount | Processing Time |
| Debit cards | £10 | £5,000 | Instant |
| Bank transfer | £10 | £5,000 | Instant |
| PayPal | £20 | £5,000 | Instant |
| Neteller | £20 | £5,000 | Instant |
| Skrill | £20 | £5,000 | Instant |
| Neosurf | £15 | £5,000 | Instant |
| PaySafecard | £10 | £700 | Instant |
| Apple Pay | £20 | £5,000 | Instant |
Withdrawal Methods
| Payment Method | Minimum Amount | Maximum Amount | Processing Time |
| Debit cards | £10 | N/A | 3-7 days |
| PayPal | £10 | N/A | 3-7 days |
| Neteller | £10 | N/A | Within 24 hours |
| Skrill | £10 | N/A | Within 24 hours |
| Apple Pay | £10 | N/A | 3 days |
| Bank transfer | £10 | N/A | Within 24 hours |
Customer Service at Fruity King Sports
Fruity King makes its mark as a betting site for customer support. There is a trusty AI-powered assistant known as the Fin Bot, where you can pull up a message form and your query will be answered quickly. I tried it out and I was in safe hands, as I could ask practically anything and I was given useful advice.
There is an email address, but the live chat facility should be your first port of call for a more immediate response. Failing that, the FAQs area was extensive, covering all key topics including bonuses and account issues, but unlike other bigger sites, there was a lack of social media presence. If on the go, pulling up Instagram or X to send a DM would have been appreciated.
Responsible Gambling at Fruity King Sports
Any betting site worth its salt has a full suite of responsible gambling tools to help problem bettors, and these have been discussed below:
- Deposit Limits - Players can choose daily, weekly, or monthly deposit limits upon setting up an account to keep their gambling under control.
- Time-Out - Those bettors worried about their gambling habits can remove themselves from the site for a short period of time, up to 42 days, and this can be managed in the responsible gambling area.
- Self-Exclusion - If you wish to remove yourself for an indefinite amount of time, Fruity King facilitates this up to 12 months.
Fruity King puts problem players in touch with organisations, such as GamCare and Gamblers Anonymous, offering free and impartial advice.
As mentioned, Fruity King takes security very seriously, adhering to the latest SSL measures, and there will be KYC procedures put in place to safely onboard new players when making first-time deposits. This is commonplace at other sites such as Pub and All British. Fruity King is transparent about its data policy, so you know what information is kept.
My Verdict
Overall, Fruity King does a few things well, most notably the range of promotions it carries as well as the scope of live betting markets, and there is plenty to keep bettors entertained.
However, not having live streaming is a big oversight as is not incorporating a mobile app. If it wants to be considered a serious player, these are pre-requisites that will help it gain more exposure and take it up a level.
As things stand, this site is great for casual bettors who want to wager on football or ample niche sports.
FAQs
What is the Fruity King sign-up offer?
Does Fruity King have a promo code for the welcome deal?
Does Fruity King have a mobile app?
Has Fruity King got live streaming?
