Compare Odds

Compare betting odds from popular online bookmakers and find the best value, free bets & sign up offers.

If you’re looking to find the best betting odds, we’ve got you covered at Our fantastic compare odds tool is free to access and straightforward to use.

We compare odds from all the major online bookmakers to supply you the best sports betting odds available. Here at, we keep you up-to-date with prices on your daily sporting events, as well as future major events like the Grand National and Cheltenham Festival.

You’ll find odds comparison for the most popular betting markets on sports events from around the globe. Use our Compare Odds tool to find the best day of the race and ante-post prices on major UK and European horse racing events such as the Grand National, Royal Ascot, Cheltenham and Prix De L’Arc De Triomphe, not to mention the hundreds of minor meetings taking place every month.

It’s not just horse racing though, we find the best football betting odds on the top international and club competitions with prices available on Champions League, Europa League, Premier League in addition to domestic cups and leagues from the four corners of the world.

No matter what the sport, whether it be major snooker tournaments, darts events run by the PDC and BDO, or ATP and WTA events including the Grand Slams, has it covered.

Use this invaluable tool to find best odds for Rugby Union and Rugby League plus big motorsports events like Formula 1 and Moto GP.

Why compare Betting odds?

For many people, having a bet is a matter of automatically using the same bookmaker whenever they decide to have a punt. The more shrewd gamblers would never contemplate doing that.

There’s little place for loyalty in betting and it makes absolute sense to seek out the best betting odds available, and shopping around could make your wins even bigger!

For single bets,there really is no excuse for not getting the best odds. All you need do is look on a betting odds comparison site to easily compare odds for any sporting event.

For more complex bets such as accumulators or system bets such as a Trixie, Yankee, Canadian, Heinz or Lucky 15, you would be advised to use an online betting calculator that can work out the best option for you.

The key factor in any bookmaker odds is the margin they apply. Basically, the higher their margin, the less value for the punter.

Let’s give an example. Juventus played Barcelona earlier in the Champions League this season and in the first leg bet365 had the Juve win at 13/8, the draw at 11/5 and the Barca win at 9/5. To work out the margin, you first need to convert those odds to decimal format.

So we have 2.63 (13/8); 3.20 (11/5) and 2.80 (9/5), from which we can now calculate the margin:

(1/2.63) x 100 = 38.02; (1/3.20) x 100 = 31.25; (1/2.80) x 100 = 35.71. Now add the three figures together and you have a total of 104.98. So the margin for the match odds on this game is 4.98%.

Many sites give a list of the top bookmakers by betting margin, from which we’ve put together the table below focusing on some of the UK’s most popular sites.

BookmakersOverall MarginFootball Margin
Unibet Sports4.3%3.9%
William Hill Sports4.5%5.4%
Ladbrokes Sport4.9%6.1%

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Top rated bookies odds in the UK

While no bookmaker will have the best odds for every market in every event, some are clearly more competitive than others. The best way to assess a bookmaker’s competitiveness is to look at their margins.

bet365 has long been known for its competitive pricing, but competition is now so fierce that a number of other bookmakers are pushing them. It all adds up to great news for the punter.

The most competitive bookmaker of all is Pinnacle, but they are presently unavailable to UK customers (their return is expected in the not too distant future though). MarathonBet also have very low margins, but they have a reputation for severely limiting how much you can stake/win.

In terms of football betting, the lowest margins today among the big players is probably BetVictor, but you need to take into account that bet365 offers many minor leagues that the majority of their competitors don’t. That will push up their overall margin on football. There are also Enhanced Odds available on tons of big games these days, where the odds on offer can be hugely inflated.

It’s worth noting that margins will vary depending on the competition too. You will almost always get a far lower margin on a Premier League or Champions League game than you would on a game in the Bulgarian 2nd Division or a Peruvian cup tie.

That’s a result of both the volume of bets and bookmaker knowledge ensuring that their prices on the former are going to be far more accurate than those on a lesser traded market.

How to compare betting odds

You’ll find that comparing odds is a great way to make the most of your bet and at our compare odds tool is a must use. We’ll bring you the best odds for a variety of sports, perfect for checking out the best Premier League odds.

As mentioned before, comparing the odds is only really successful if you choose to open more betting accounts, and using a betting calculator to find the best betting odds will be incredibly helpful.

To find the best odds for your event, simply select the sport from the Menu bar to open the odds page which will show the upcoming events.

To dig deeper for odds and markets, use the filters to compare odds by competition or country. Choose the event and you’ll be shown all the available betting markets for that event. Choose your market and compare odds from up to 12 leading online bookmakers, click the price to go through to the bookmaker’s website.

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