Compare Odds With Our Betting Odds Comparison Tool |

Compare betting odds from popular online bookmakers and find the best value, free bets & sign up offers.

If you’re looking to find the best betting odds, we’ve got you covered at Our fantastic compare odds tool is free to access and straightforward to use.

We compare odds from all the major online bookmakers to supply you the best sports betting odds available. Here at, we keep you up-to-date with prices on your daily sporting events, as well as future major events like the Grand National and Cheltenham Festival.

You’ll find odds comparison for the most popular betting markets on sports events from around the globe. Use our Compare Odds tool to find the best day of the race and ante-post prices on major UK and European horse racing events such as the Grand National, Royal Ascot, Cheltenham and Prix De L’Arc De Triomphe, not to mention the hundreds of minor meetings taking place every month.

It’s not just horse racing though, we find the best football betting odds on the top international and club competitions with prices available on Champions League, Europa League, Premier League in addition to domestic cups and leagues from the four corners of the world.

No matter what the sport, whether it be major snooker tournaments, darts events run by the PDC and BDO, or ATP and WTA events including the Grand Slams, has it covered.

Use this invaluable tool to find best odds for Rugby Union and Rugby League plus big motorsports events like Formula 1 and Moto GP.

Why compare Betting odds?

For many people, having a bet is a matter of automatically using the same bookmaker whenever they decide to have a punt. The more shrewd gamblers would never contemplate doing that.

There’s little place for loyalty in betting and it makes absolute sense to seek out the best betting odds available, and shopping around could make your wins even bigger!

For single bets,there really is no excuse for not getting the best odds. All you need do is look on a betting odds comparison site to easily compare odds for any sporting event.

For more complex bets such as accumulators or system bets such as a Trixie, Yankee, Canadian, Heinz or Lucky 15, you would be advised to use an online betting calculator that can work out the best option for you.

The key factor in any bookmaker odds is the margin they apply. Basically, the higher their margin, the less value for the punter.

Let’s give an example. Juventus played Barcelona earlier in the Champions League this season and in the first leg bet365 had the Juve win at 13/8, the draw at 11/5 and the Barca win at 9/5. To work out the margin, you first need to convert those odds to decimal format.

So we have 2.63 (13/8); 3.20 (11/5) and 2.80 (9/5), from which we can now calculate the margin:

(1/2.63) x 100 = 38.02; (1/3.20) x 100 = 31.25; (1/2.80) x 100 = 35.71. Now add the three figures together and you have a total of 104.98. So the margin for the match odds on this game is 4.98%.

Many sites give a list of the top bookmakers by betting margin, from which we’ve put together the table below focusing on some of the UK’s most popular sites.

BookmakersOverall MarginFootball Margin
Unibet Sports4.3%3.9%
William Hill Sports4.5%5.4%
Ladbrokes Sport4.9%6.1%
Paddy Power logo
Paddy Power

Bet £10 on Football, Get £50 in Free Bets

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  • Excellent football odds from leagues all over the world
  • Fun promotional offers and incentives for all customers
  • State of the art mobile app for betting on the go
Betfair logo

Bet £10 Get £30 in Free Bets

Terms & Conditions Apply
  • The world’s biggest betting exchange
  • Fixed odds, cashback specials and bonuses added to winnings on multiple bets
  • Wide range and coverage of daily enhanced odds offers
Livescore Bet logo
Livescore Bet

Bet £10 Get £20 in Free Bets

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  • Excellent in play betting service
  • Android and iOS apps
  • Responsive and reliable website
Virgin Bet logo
Virgin Bet

Bet £10, Get £20 in Free Bets

Terms & Conditions Apply
  • New Sports Brand from the Virgin Empire of Sir Branson
  • Bet £10, Get £20 In Free Bets
  • Price Boosts on all Major Sports
BetVictor logo

Bet £10 on Football Get £50 in Bonuses

Terms & Conditions Apply
  • Unique ‘Betfinder’ Feature
  • Bet (winnings) calculator
  • Live racing, replay of all UK races & plenty racing promos
Betstorm logo

Bet £10 Get £30 In Free Bets

Terms & Conditions Apply
  • Licensed in the UK
  • Huge selection of sports to bet on
  • Great welcome offer
bet365 logo

Bet £10 & Get £50 in Free Bets

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  • The world's favourite online sports betting company
  • Bet365 offers an amazing App including Live Streaming
  • The most comprehensive In-Play service
SpreadEx logo

Get £40 In Bonuses

Terms & Conditions Apply
  • Sports fixed odds, spread betting and casino on 1 account
  • Great welcome bonus
  • New Spread Betting Build Your Bet Feature
William Hill Sports logo
William Hill Sports

Bet £10 Get £40 in free bets (Mobile Only)

Terms & Conditions Apply
  • Listed on the Stock exchange and licensed in UK and EU
  • Wide range of William hill promo code offers when signing up
  • Diverse range of games, betting and gambling
Tote logo

Bet £5 Get £20 in Free Placepot Bets

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  • UK bookmaker that have a history dating back to 1927
  • All racecourses at the Tote
  • Racecards from all UK & IE
Betfred logo

GET £60 In Bonuses when you stake £10

Terms & Conditions Apply
  • Special bets and promotions as their popular double delight offers
  • Strong emphasis on UK and Irish markets
  • Daily Odds Boosts and special prices
Grosvenor logo

Double the Odds

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  • Excellent customer services
  • Great sports betting options
  • Very prompt payout
888 Sport logo
888 Sport

Bet £10 And Get £30 In Free Bets +£10 Casino Bonus

Terms & Conditions Apply
  • Huge number of sports betting options, bonuses and promos
  • Live Horse Racing Streaming
  • Betting blog & betting guide
BetUK logo

Bet £19, Get £66 in Free Bets

Terms & Conditions Apply
  • Best betting odds & games
  • Play the widest and best range of online slots machines at Bet UK
  • Best UK offers our players one of the best selections of casino
XtremeWin logo


Deposit £10 and Get £30 in Free Bets

Terms & Conditions Apply
  • New UK online bookmaker
  • Licensed by the UK Gambling Commission
  • Decent odds and attractive welcome offer
Betway logo

£30 Matched Free Bet if your first Acca loses + 50 Free Spins

Terms & Conditions Apply
  • Vast collection of sports and markets on the sportsbook
  • Established name in the industry and licenced by the UKGC
  • Smooth betting interface
Unibet Sports logo
Unibet Sports

£40 Bonus + £10 Casino Bonus

Terms & Conditions Apply
  • Amazing promotions and one of the best welcome offers in the market
  • Part of a trustworthy company
  • Competitive odds and variety of betting markets
Netbet logo

Bet £10 and Get a £10 Free Bet

Terms & Conditions Apply
  • Various available payment options
  • Impressive VIP Programme
  • Get a £5 Free Bet when you place a £10 Acca bet each week

Top rated bookies odds in the UK

While no bookmaker will have the best odds for every market in every event, some are clearly more competitive than others. The best way to assess a bookmaker’s competitiveness is to look at their margins.

bet365 has long been known for its competitive pricing, but competition is now so fierce that a number of other bookmakers are pushing them. It all adds up to great news for the punter.

The most competitive bookmaker of all is Pinnacle, but they are presently unavailable to UK customers (their return is expected in the not too distant future though). MarathonBet also have very low margins, but they have a reputation for severely limiting how much you can stake/win.

In terms of football betting, the lowest margins today among the big players is probably BetVictor, but you need to take into account that bet365 offers many minor leagues that the majority of their competitors don’t. That will push up their overall margin on football. There are also Enhanced Odds available on tons of big games these days, where the odds on offer can be hugely inflated.

It’s worth noting that margins will vary depending on the competition too. You will almost always get a far lower margin on a Premier League or Champions League game than you would on a game in the Bulgarian 2nd Division or a Peruvian cup tie.

That’s a result of both the volume of bets and bookmaker knowledge ensuring that their prices on the former are going to be far more accurate than those on a lesser traded market.

How to compare betting odds

You’ll find that comparing odds is a great way to make the most of your bet and at our compare odds tool is a must use. We’ll bring you the best odds for a variety of sports, perfect for checking out the best Premier League odds.

As mentioned before, comparing the odds is only really successful if you choose to open more betting accounts, and using a betting calculator to find the best betting odds will be incredibly helpful.

To find the best odds for your event, simply select the sport from the Menu bar to open the odds page which will show the upcoming events.

To dig deeper for odds and markets, use the filters to compare odds by competition or country. Choose the event and you’ll be shown all the available betting markets for that event. Choose your market and compare odds from up to 12 leading online bookmakers, click the price to go through to the bookmaker’s website.

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