Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.

Compare Odds

Compare betting odds from popular online bookmakers and find the best value, free bets & sign up offers.

Updated: November 5, 2024 at 4:32 pm GMT+0

If you’re looking to find the best betting odds, we’ve got you covered at Freebets.com Our fantastic compare odds tool is free to access and straightforward to use.

We compare odds from all the major online bookmakers to supply you the best sports betting odds available. Here at Freebets.com, we keep you up-to-date with prices on your daily sporting events, as well as future major events like the Grand National and Cheltenham Festival.

You’ll find odds comparisons for the most popular betting markets on sports events from around the globe. Use our Compare Odds tool to find the best day of the race and ante-post prices on major UK and European horse racing events such as the Grand National, Royal Ascot, Cheltenham and Prix De L’Arc De Triomphe, not to mention the hundreds of minor meetings taking place every month.

It’s not just horse racing though, we find the best football betting odds on the top international and club competitions with prices available on the Champions League, Europa League, Premier League in addition to domestic cups and leagues from the four corners of the world.

No matter what the sport, whether it be major snooker tournaments, darts events run by the PDC and BDO, or ATP and WTA events including the Grand Slams, Freebets.com has it covered.

Use this invaluable tool to find the best odds for Rugby Union and Rugby League plus big motorsports events like Formula 1 and Moto GP.

Why compare Betting odds?

For many people, having a bet is a matter of automatically using the same bookmaker whenever they decide to have a punt. The more shrewd gamblers would never contemplate doing that.

There’s little place for loyalty in betting and it makes absolute sense to seek out the best betting odds available, and shopping around could make your wins even bigger!

For single bets,there really is no excuse for not getting the best odds. All you need do is look on a betting odds comparison site to easily compare odds for any sporting event.

For more complex bets such as accumulators or system bets such as a Trixie, Yankee, Canadian, Heinz or Lucky 15, you would be advised to use an online betting calculator that can work out the best option for you.

The key factor in any bookmaker odds is the margin they apply. Basically, the higher their margin, the less value for the punter.

Let’s give an example. Juventus played Barcelona earlier in the Champions League this season and in the first leg bet365 had Juve win at 13/8, the draw at 11/5 and Barca win at 9/5. To work out the margin, you first need to convert those odds to decimal format.

So we have 2.63 (13/8); 3.20 (11/5) and 2.80 (9/5), from which we can now calculate the margin:

(1/2.63) x 100 = 38.02; (1/3.20) x 100 = 31.25; (1/2.80) x 100 = 35.71. Now add the three figures together and you have a total of 104.98. So the margin for the match odds on this game is 4.98%.

Many sites give a list of the top bookmakers by betting margin, from which we’ve put together the table below focusing on some of the UK’s most popular sites.

BookmakersOverall MarginFootball Margin
Bet3654.3%6.4%
Unibet Sports4.3%3.9%
BetVictor4.5%2.7%
William Hill Sports4.5%5.4%
Coral5.8%5.8%
888Sport4.6%4.7%
Tote4.7%3.0%
Betfred4.9%3.5%
Ladbrokes Sport4.9%6.1%
SpreadEx logo
1
SpreadEx
Bet £10 Get £40 in Free Bets
18+ gambleaware.org. Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings from the free fixed odds bets. Free bets expire in 28 days if unused.
KWIFF logo
2
KWIFF
Bet £10, Get £30 in Free Bets
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded.rnGet 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply
Midnite logo
3
Midnite
Bet £10 Get £20 + 50 Free Spins
Claim Offer
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org
Betfred logo
4
Betfred
Bet £10, Get £50 in Free Bets
Claim Offer
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
BoyleSports logo
5
BoyleSports
Bet £10 Get £30 in Free Bets + £10 Casino Bonus
*New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won't apply. 30 days to qualify. 18+. T&Cs Apply
Bet442 Sport logo
6
Bet442 Sport
Bet £20, Get £20 in Free Bets
#AD 18+ New UK Customers Only | Once per household | Free Bets will be credited: x1 £10 Free Bet (odds of 1.80 (4/5) or higher). and x2 £5 Bet Builder Free Bets (odds of 3.0 (2/1) or higher) | Min wager to activate the Free Bet is £20 | Void/cancelled or cashed-out bets do not count towards wagering to activate the Free Bet. Free Bet Expires After 14 Days. Full T&Cs Apply.
New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Full T&C's apply. Gambling can be addictive, play responsibly. 18+ #ad
Lottoland Sports logo
8
Lottoland Sports
Bet £10 Get £20 Free Bet
18+, New customers only. Deposit and place your first £10 bet on sports and we'll give you a £20 Free Bet. Minimum odds on qualifying bet 1/1 (2.0). Only deposits via debit cards will qualify. Full T&Cs Apply. Begambleaware.org
Tote logo
9
Tote
Bet £10, Get £40 in Bonuses
Claim Offer
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
Paddy Power logo
10
Paddy Power
Bet £10 on Football, Get £50 in Free Bet Builder Bets
Claim Offer
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

Top rated bookies odds in the UK

While no bookmaker will have the best odds for every market in every event, some are clearly more competitive than others. The best way to assess a bookmaker’s competitiveness is to look at their margins.

bet365 has long been known for its competitive pricing, but competition is now so fierce that a number of other bookmakers are pushing them. It all adds up to great news for the punter.

The most competitive bookmaker of all is Pinnacle, but they are presently unavailable to UK customers (their return is expected in the not too distant future though). MarathonBet also have very low margins, but they have a reputation for severely limiting how much you can stake/win.

In terms of football betting, the lowest margins today among the big players is probably BetVictor, but you need to take into account that bet365 offers many minor leagues that the majority of their competitors don’t. That will push up their overall margin on football. There are also Enhanced Odds available on tons of big games these days, where the odds on offer can be hugely inflated.

It’s worth noting that margins will vary depending on the competition too. You will almost always get a far lower margin on a Premier League or Champions League game than you would on a game in the Bulgarian 2nd Division or a Peruvian cup tie.

That’s a result of both the volume of bets and bookmaker knowledge ensuring that their prices on the former are going to be far more accurate than those on a lesser traded market.

How to compare betting odds

You’ll find that comparing odds is a great way to make the most of your bet and at Freebets.com our compare odds tool is a must use. We’ll bring you the best odds for a variety of sports, perfect for checking out the best Premier League odds.

As mentioned before, comparing the odds is only really successful if you choose to open more betting accounts, and using a betting calculator to find the best betting odds will be incredibly helpful.

To find the best odds for your event, simply select the sport from the Menu bar to open the odds page which will show the upcoming events.

To dig deeper for odds and markets, use the filters to compare odds by competition or country. Choose the event and you’ll be shown all the available betting markets for that event. Choose your market and compare odds from up to 12 leading online bookmakers, click the price to go through to the bookmaker’s website.