Top New Betting Sites UK – July 2024

If you are looking for the best new betting sites online, we’ve compiled a list of those currently available and provided more detail with our expert opinions on the best of them.

Copybet logo


Bet £10 Get £50 in Free Bets

Livescore Bet logo

Livescore Bet

Bet £10 Get £20 in Free Bets

Virgin Bet logo

Virgin Bet

Bet £10, Get £20 in Free Bets

BzeeBet logo


Bet £10 and Get a £10 Free Bet

HeySpin logo


Bet £15, Get £15 in Free Bets

KWIFF logo


Bet £10 Get a £30 Surprise Bet

LuckLand logo


Bet £15 and Get £10 in Free Bets

21LuckyBet logo


Bet £20 and Get A £40 Free Bet

Latest Events to Bet with New Betting Sites

If you are looking to sign up with a new betting site, you will need to know what sport we have coming up over the next few days. This is what you will be spending your free bets on, so if you want to join one of the many new betting sites today, here’s a look at the best action this week!

This page was last updated on Monday, July 15

  • With Euro 2024 now over, it’s a relatively quiet week of football action, but there are Champions League qualifiers to enjoy, plus the group stages of the Scottish League Cup with several top-tier sides in action, including Hibernian and Motherwell.
  • It’s also a quiet week of horse racing action, with the feature races occurring on Saturday with the Irish Oaks at the Curragh, the Weatherbys Super Sprint at Newbury, and the popular Summer Plate at Market Rasen.
  • Golf fans are all set for The Open, which gets underway at Troon on Thursday, while darts fans will be glued to the action at the World Matchplay in Blackpool all this week, with the final on Sunday evening.

Best New Bookmakers Freebets Award Winners

The UK betting market is a fiercely competitive environment, so when a new betting site is launched, it needs a growth plan. For most companies, this usually means having a big focus on one particular element to try and attract punters who are looking for something specific.

This may be having the best free bet for new customers, the best in-play betting section, or they could focus on being the best for a particular sport, for example, being the best new betting site for horse racing.

Here, we look at some key elements players look for when choosing a site and who comes out on top.

Top New Betting Site for Free Bets

When you sign up as a new player with a bookmaker, you will likely receive a welcome offer, many of which are given out as free bets. Some new betting sites use big welcome offers to attract players to try and stand out from the crowd and showcase what they have on offer.

But this isn’t just about that first welcome offer - we also look out for sites that follow this up, with further offers, promotions and free bets for their existing customers. This means players don’t have anything to claim after their original bonus.

  • CopyBet – Bet £10 Get £50 in Free Bets


Bet £10 Get £50 in Free Bets

CopyBet have launched their service with an excellent free bet offer for new players. Those who sign up, then deposit and bet £10 will receive £50 in free bets from them to get your account started. This is perfect for exploring the site, checking out the available markets and finding your feet as a new player, doing it all while using the free bets you have been given.

Alongside this, you can claim further bonuses and offers, so they give existing customers the chance to still receive free bets from them.

Top New Betting Site for In-play Betting

In-play betting has completely transformed the way that many people bet. Of course, there are still some punters who avoid this, but more and more are using it as part of their strategy. The growth of this type of betting has seen bookmakers really focus on their in-play betting service.

For us, this means looking at who covers the most games, the most sports, who has the most betting markets available inside of those, and if there are any live streaming options available, so you can watch along as you bet.

  • Livescore Bet – Bet £10 Get £20 in Free Bets

When you think of betting in-play, you instantly think of football, checking the scores, looking for opportunities to bet, and thanks to their background, Livescore Bet are instant favourites in this market.

And the good news is they’ve built a strong in-play betting section to showcase that. With a strong list of leagues and games covered, a nice choice of markets, and the latest scores and stats available to help you make your picks, they’ve put together something very impressive here, ideal for those who are going to spend a lot of time betting during games.

Top New Betting Site for Football Betting

The most popular sport to bet on in the world is football, so of course, many brands are going to target this as their main focus point, especially new betting sites. When it comes to football betting, it’s all about choice, markets available, bet types, leagues and competitions covered, and more.

We’ve taken a look at the new brands, worked out what they all offer, and compiled a list to see who comes out on top with their service. With a strong football service, you will be able to see games every day to bet on from around the world, games that we use to compile our daily football tips on site.

  • Virgin Bet – Bet £10 Get £20 in Free Bets

Virgin Bet

Bet £10, Get £20 in Free Bets

Virgin Bet have put together an exceptional football service, which fans of the sport are going to really enjoy. They’ve got the big games and leagues covered, with extensive markets, and plenty of specials to look at, if you are hoping to find something a little different.

But behind that, they’ve also got the deeper, more obscure leagues covered too. Here you’ll find great choice, even when there’s no games taking place in the big leagues, so there is always football to bet on, for those looking to find a wager.

Top New Betting Site for Horse Racing Betting

Horse racing is a traditional betting sport and has always been popular with punters. Most betting sites offer racing, but not all, there are a limited number who choose to not offer horse racing, so the first thing to do as a potential new player, is check this out, if you want to bet on horses.

The sport becomes especially popular during big events such as the Cheltenham Festival, and thanks to it taking place almost every day of the year, you will find an abundance of daily racing tips and info to follow, if you are new to the sport.

  • Bet Goodwin – 50% Back as a Free Bet up to £25 on 1st Day Losses

Known as a very traditional bookmaker, the roots of Bet Goodwin are most certainly with horse racing, making them a great new betting site now that they offer their services online to players. With multiple daily horse racing offers and consolations, this is the ideal place for any horse racing fan to place their wagers.

These include faller insurance, free bets if narrowly beaten, or beaten by a big outsider, so after your welcome bonus, you’ve got a chance to claim more free bets as you go. They offer competitive prices, best odds guaranteed and have everything a horse racing fan needs from their newest betting brand.

Best New Betting Sites 2023 in Detail

There are many new betting sites to consider when looking for somewhere new to play, and the fact is that what works for some people, will not work for others. Here we are going to compare our top three new betting sites, explain what they offer and the pros and cons around their service.

This should be the ideal starting point to help you decide which brand offers what you need.


CopyBet have entered the UK market and put together a very impressive service. They’ve catered for the needs of most players, and with an excellent welcome bonus where you can claim £40 in free bets, they’ve certainly caught the eye.

A negative at the moment would be their horse racing section, which is separate to the rest of the site, and also not quite as in depth as some places, but if you are not wanting horse racing, then this won’t cause you an issue. It’s certainly not the case elsewhere, with brilliant choice of sports, markets and games for anyone who wants to bet.

The interface is pretty simple and easy to use, other than horse racing being separate, and finding what you need seems pretty straight forward, both on mobile and on desktop.

Odds with the brand are not stand out, market leading, but they are certainly competitive, so you will get a fair deal when you place your bets across all sports.

Overall, this is a service offering plenty of things that will appeal to players, a good welcome offer, competitive odds, strong sports covered, excellent choice, and a nice usability score.

  • Excellent welcome offer with £40 in free bets available

  • Easy to use platform for new players

  • Fantastic choice of sports and events to bet on

  • Limited horse racing section of the site

Bet Goodwin

Bet Goodwin have their roots firmly in UK horse racing, working on track for some time, before launching an online betting platform as they look to grow and move forward. With that in mind, they are more focused to horse racing fans, but do offer plenty of other sports for players to enjoy.

While their service is strong, the welcome bonus on offer for players who choose to sign up here, isn’t as strong as some others, as they don’t offer free bets. The welcome offer here is money back on losses on the first day, but if you don’t have losses, or you don’t bet on the first day, then you will receive nothing. For this reason, it’s important if you are signing up here, to do so on a day when you know you will be betting.

Offers after this are available, with money back deals and insurance, but these are focused on horse racing predominantly, another point which highlights just how good this site is for horse racing punters.

Elsewhere, there is a good choice of other sports to bet on, and the football on offer does cover worldwide games and plenty of leagues, which is good to see.

Overall, if you are never going to bet on horse racing, this may not be the brand for you, but if you want solely horse racing, or use horse racing as the main sport you bet on, then this site has some excellent features and existing customer offers for you to enjoy.

  • Excellent reputation as a horse racing bookmaker

  • Great existing customer offers to claim

  • Wide variety of other sports to bet on

  • Welcome offer does not give free bets

Livescore Bet

When you think about the new, state-of-the-art advances in betting, these elements are at the heart of everything that Livescore Bet offer. In-play betting on the site is big, with a lot of choice when it comes to games, leagues and individual match markets. Football is at the heart of everything they do, but they do have a wide variety of other sports also available.

The biggest negative of this site is that the user experience is not great. They’ve got sections and menus to get to the different parts of the site, but on each page, it does feel as though there’s just too much information there, and too much going off to be able to focus and find what you need. This may get better with time, as you adjust to the site, but from a new player point of view, it is tough to understand.

While they do look as though they’re pushed together, Livescore Bet do offer a large number of specials and bet ideas to players on the big events, so for example, if you are in football then you will see these for the biggest games that day.

The way in which you can split down football games, for example, to only show live TV games, is a positive for your bet creation, if you are looking to focus on something specific in the coming days.

Overall, while Livescore Bet offers a lot of sports, they are designed with football at the forefront of their service, and if that’s what you’re looking for, then this is a site jam packed with betting opportunities.

  • Great site for in-play betting

  • Big range of football betting markets and specials

  • Get £20 in free bets with the welcome bonus

  • Interface feels overcrowded with betting opportunities

How We Find New Betting Sites

When a new betting site hits the UK market, it is always an exciting time. We’ve been in the industry for more than a decade now, so have enough contacts to know when brands are coming to the UK, what their launch date will be, and what they are going to offer.

With this, we can plan, we can take a look at the sites as soon as they are live, and put together a review of the service, in order to help players decide if this is the new betting site that is for them.

The reason for this is because with each new betting site, we’ve got a potentially market leading product that we would like to share. These sites may have specific focuses, and may not be for everyone, but if the new site is a good one, then it will appeal to some people.

The team at Freebets will remain close to the industry, so we can keep one step ahead when it comes to the launch of new betting sites in the UK.

What to Look Out for with New Online Bookmakers

Here’s a handful of key areas that you should look out for when you are looking at new online bookmakers and potentially signing up with one of them.

  • Sign Up Offer - The bonus you get when you open an account is a one-time opportunity, so look around, choose one you like and be sure to check the terms and conditions of the offer.
  • Existing Customer Offers - Look at what else is on offer. After your sign-up offer has gone, you want new betting sites to keep giving you offers. Of course these will not be as big as the initial offer, but they are still worth taking.
  • Mobile App or Site - The entire world continues to move towards mobile, and betting is no different. Many people bet on the go, and use their phones to place a wager, so check out the mobile service, what it looks like and how to get it.
  • Payment Methods - You should feel safe and secure when adding money to your account, and withdrawing any winnings. If you are using a new betting site, this is perhaps even more important, so look for what payment options are available, and make sure there is at least one that you like and are familiar with.
  • Key Site Features - If they’re important to your betting, make sure they are there. The sports you bet on, in play betting, streaming and cash out, these are all great features, and you don’t want to lose them if moving from somewhere else that currently offers them.
  • Customer Support - The hope is that you never need this, but it’s always good to check, just incase. Look at opening times, how they’re contactable and work out if that fits with what you are comfortable using.

Safety & Regulation with New Betting Sites

When a site is added to Freebets, a check is completed to ensure they are licensed to operate in the UK, because ultimately, safety should always be top priority for everyone.

Even when we are looking at new betting sites which may have only just launched, we will not add them to the site until we have seen that they are fully licensed and regulated by the UK Gambling Commission.

This is our peace of mind, and should be yours. Gambling with a site that doesn’t have a license to operate in the UK is incredibly dangerous, so stick with licensed and regulated sites, to give yourself peace of mind, and if anything does happen, you know that you and your funds are safe.

Responsible Gambling at New Betting Sites

When you are gambling with new betting sites, this is exactly the same as it is with any other site, and you should always gamble in a responsible manner.

There are tools in place to help with this, if you require any assistance. These include being able to set deposit limits on your account, or taking a timeout from gambling if you feel that is needed.

Make sure you are aware of the process involved with these, and use them at any point you feel it’s needed.

  • provides free, confidential help and support to anyone who’s worried about their, or someone else’s, gambling.
  • You can visit for more information and help.
  • If you are concerned about gambling, you can contact the National Gambling Helpline on 0808 8020 133.

Craig Jones

Craig Jones

Content Manager on Freebets. Experienced punter, from back street, smoke filled betting shops in the 2000s, to state of the art, dedicated betting apps of the 2020s. Covering the gambling industry with expert opinion and looking at the latest innovations.