Safest Betting Sites 2023: Top Trusted Online Bookmakers

When it comes to the world of online betting, nothing is more important than your personal safety and financial security. All the bookmakers recommended on are fully licensed and regulated by the appropriate UK authorities and offer a variety of safe and trusted payment methods which include Visa, Debit cards and e-wallets.

On this page we will give you our top recommendations of the safest betting sites to use in 2023. Our team has thoroughly tried and tested all these sites to ensure they meet all the legal requirements. Keep reading to learn more about how to bet safely online.

Safest Betting Sites in the UK

Here’s a list of the most trusted betting sites in the UK.


Bet £10 & Get £30 in Free Bets

Terms & Conditions Apply
  • The world's favourite online sports betting company
  • Bet365 offers an amazing Mobile App
  • The most comprehensive In-Play service
Paddy Power

Bet £5 and Get £20 in Free Bets

Terms & Conditions Apply
  • UK licensed bookmaker
  • Daily money back specials and several horse racing and football promotions
  • Dedicated customer support

Bet £5 and Get £20 in Free Bets

Terms & Conditions Apply
  • The world’s biggest betting exchange
  • Fixed odds, cashback specials and bonuses added to winnings on multiple bets
  • Wide range and coverage of daily enhanced odds offers

GET £40 In Bonuses when you stake £10

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  • Special bets and promotions as their popular double delight offers
  • Strong emphasis on UK and Irish markets
  • Daily Odds Boosts and special prices

Bet £10 on Football, Get £40 in Free Bets

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  • Unique ‘Betfinder’ Feature
  • Bet (winnings) calculator
  • Live racing, replay of all UK races & plenty racing promos
William Hill Sports

Bet £10, Get £40 in Free Bets (Mobile Only)

Terms & Conditions Apply
  • Listed on the Stock exchange and licensed in UK and EU
  • Wide range of William hill promo code offers when signing up
  • Diverse range of games, betting and gambling

How We Rank the Safe Betting Sites In The UK

There are plenty of well-known trusted betting sites to choose from, but with the ever-present fear of fraud and data breaches, UK bookmakers have to go the extra mile to show that their web sites and mobile apps are safe and their customers are fully protected.

There are several factors to consider when it comes to identifying the safest betting sites to play at. These include the site’s security features, payment methods, overall reputation and licence. Some players will stay loyal to one brand (many offer loyalty points and bonuses) but most serious bettors have access to several betting accounts in order to obtain the best odds or access to a free bet / promotion. Here are the key things we look at before recommending a safe betting site.


Legal UK betting requires companies to obtain a licence from the United Kingdom Gambling Commission (UKGC) who regulate the provision of online betting services in the UK. The UK Gambling Commision issues licences, governs the betting industry and offers guidance to people and companies that offer gambling.

The UKGC also regulates the UK National Lottery, online and offline casinos, bookmakers, lotteries, slot machines, and Bingo halls. A licensed UK betting site should have its licence number displayed somewhere on their site, usually somewhere in the footer area. There are more than 80 online bookies with operating licences in the UK.

Security Features

We only recommend safe and secure betting sites/apps that offer a variety of trusted payment methods such as Visa Debit and Mastercard. They must also employ the latest SSL security encryption technologies to keep your personal data 100% safe and secure.

Online e-wallets such as PayPal or Skrill are one of the safest payment methods as your card info is only stored in one place and you just deposit and withdraw to and from your e-wallet. Please note that as of April 2020 using credit cards for gambling was banned in the UK.

Proven Track Record

It’s fairly easy to identify the major bookies in the UK as they are clearly visible on every high street and in TV and radio advertising. BetVictor, William Hill and bet365 have been around for decades with a proven track record and have built up a strong reputation and trust with their customers.

Clear Terms and Conditions

All the sites we recommend must have full, clear and understandable terms and conditions for their sign up offers and other free bets or promos. Their offers must be fair and achievable by the average punter and not come with any ridiculous wagering requirements or other hurdles to overcome.

Why Trust FreeBets was created to help bettors find the best regulated betting sites, their sign-up offers along with any promo codes. To that end, we only link to betting sites that have been granted a licence by the UK Gambling Commission.

We take responsible gambling very seriously and it is our job to ensure you are fully protected with 100% secure financial transactions on fully legal UK betting sites.

UK’s Most Trusted Betting Sites 2023

How to Choose Safe Betting Sites in UK

The first thing you should look into when joining a new bookmaker is its licence. The bookmaker’s licence information and licence number should be clearly displayed on their site. All bookmakers listed on are fully licensed by the UKGC.

Before signing up, It’s always a good idea to do some research on each bookie by checking user reviews and ratings to see how other people rate their service to determine which site may be the best for you to use. For example, do they allow deposits and withdrawals to your preferred method of payment or e-wallet?

Customer service is another important consideration, especially for those new to betting. Fortunately most reputable bookmakers have 24/7 customer support via live chat should you require any assistance.


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What are the Safest Online Betting Sites?

The safest online betting sites in the UK are those that hold a licence with the UK Gambling Commission. All sites listed on are legal and fully licensed with the UKGC.

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What is the safest online betting app?

bet365 has one of the most popular betting apps in the world and it’s also one of the safest. It is available to download on both iOS or Android devices.

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Is bet365 legal in the UK?

Yes, bet365 is completely legal in the United Kingdom, with a UK Gambling Commission licence number 55148.

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Which betting sites don't ban winners?

The only betting sites that are known not to restrict winners are the betting exchanges such as Betfair or Matchbook as you are betting against other punters instead of against the sportsbook.

Craig Jones

Craig Jones

US Sports lover and watcher of the EFL, Craig will guide you through the NFL, NHL and English football