bet365 has announced a new sponsorship agreement for the World Series of Darts event in New York, extending their support of the US Darts Masters.
The leading online betting sportsbook has enjoyed two successful years as the title sponsor of the US Darts Masters since the event moved to The Theatre at Madison Square Garden.
The bet365 US Darts Masters is one of the World Series’ most popular events, with eight top PDC stars facing off against eight North American contenders across two days.
Michael van Gerwen was the 2023 champion as he claimed the title with a superb triumph over Jeff Smith in the final at the iconic Madison Square Garden venue.
Michael Smith was the tournament’s 2022 winner, and both are set to be among the field next year when the tournament returns to New York on May 31 & June 1.
bet365 will also continue as the title sponsors of the North American Championship, which will be held in the afternoon session on June 1 and features eight US and Canadian stars facing off for that title.
A bet365 spokesperson said: “bet365 is thrilled to extend our partnership with the PDC for two more years of thrilling darts action in New York.
“The bet365 US Darts Masters has become an unmissable event for darts fans in the USA, and we can’t wait to return to the iconic Theatre at Madison Square Garden next year.”
PDC Chief Executive Matt Porter said: “The US Darts Masters is one of our most popular World Series of Darts events and we’re delighted that bet365 have extended their support for that and the North American Championship.
“The Theater at Madison Square Garden has become a real home for these events; we’ve enjoyed a fantastic atmosphere in the last two years and anticipation is already building for our return in 2024.”
Tickets for the bet365 US Darts Masters and North American Championship will go on sale from Monday December 4. For more details and to sign up for priority ticket access, click here
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